Export sectors
Fisheries and food
Fisheries and food
Increase the value of Icelandic seafood and food through marketing activities based on origin, sustainability and innovation.
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ENJOY THE QUALITY OF ICELANDIC FISH
For the longest time, the Icelandic fisheries industry has been our most powerful export sector and a pillar of the nation’s foreign currency acquisition. However, the growth of the sector is limited by nature, and it is therefore necessary to increase the value of Icelandic seafood products through co-ordinated marketing activities based on origin, sustainability and innovation.
Business Iceland is responsible for a wide range of marketing and promotional activities for Icelandic seafood to increase awareness of Iceland as a country of origin and promote positivity towards Icelandic seafood. We also present Iceland as an ideal place to trade in fisheries technology – whether it concerns solutions related to fishing, processing or maximum utilisation.
Marketing strategies
Seafood
Icelandic origin
Food industry
Icelandic Food
The aim is to promote awareness of Iceland as the country of origin of clean and wholesome food products produced sustainably.
Food traceability and the connection to its origin and history create value. In Iceland, specialized food and beverage companies have taken advantage of the Icelandic origin and connection with the country’s image to differentiate their brands in foreign markets. Examples of this are milk, Icelandic water, and beverages such as beer and vodka.
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Icelandic Fisheries & Food
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